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// HerbIQ Formulator
Build your blend below. For every ingredient you add, this tool gives you the correct format for the job it does — and what disqualifies the wrong one.
// Why this tool exists
The tool evaluates application fit before catalogue availability. It may tell you that a form is unsuitable even when that form is the one we sell.
// Ingredient format selection
A botanical ingredient is not universally right or wrong. Its suitability depends on what you are making, the role it performs and how it must behave in the finished product. The tool compares recommended, conditional and unsuitable commercial forms, then points you to the matching Herbuno ingredient or to a sourcing enquiry.
Physical form and assay status answer different questions. The correct purchase changes when the product and ingredient role change.
The botanical solids form the product itself and are consumed. Beverage solubility is irrelevant, while replacing the herb with a concentrated extract would change the nature of the product.
The active must remain dissolved without precipitation or unacceptable haze under the product's actual temperature, pH and concentration. Where a quantified marker declaration is intended, use an appropriately assayed, standardised version of the required soluble form.
Same botanical. Different product. Different commercial form.
// The governing behaviour
The tool begins with the physical behaviour required by the finished product. Manufacturing conditions and sensory expectations are then added as qualifiers.
Used for applications such as clear RTDs, aqueous drops, clear serums, face oils and oral sprays. Persistent particles, precipitation or phase separation are normally unacceptable.
Used for opaque drinks, dairy systems, shakes, creams, cleansers and preserved wet masks. Fine dispersion may work, but coarse grit, hard settling or phase instability may still disqualify a form.
Used for capsules, tablets, bakery products, dry masks, churna and brewed botanicals. The key questions may instead be dose bulk, particle size, flow, mouthfeel, extraction or manufacturing tolerance.
// Common sourcing mistakes
These terms are often treated as interchangeable. They describe different properties.
Standardisation describes control of a marker or compound figure. It does not tell you whether the ingredient is water-soluble, oil-soluble, dispersible or poorly soluble.
Grinding reduces particle size; it does not remove naturally insoluble plant fibre. A fine powder may disperse more smoothly, but it can still create cloudiness, sediment or grit.
A ratio describes input material relative to the finished extract under a stated calculation method. It does not, by itself, state the percentage of withanolides, bacosides, polyphenols or another marker compound.
A form designed for an oil phase will not automatically work in a clear aqueous system, and a water-soluble material will not automatically incorporate into a clear oil. Solubilisation and suspension systems require separate validation.
// Extract terminology
A 10:1 extract ratio indicates that more starting botanical was used relative to the finished extract, under the supplier's stated calculation method. It does not, by itself, prove greater potency, a lower effective dose, or a higher concentration of any named marker compound.
A ratio extract may be entirely appropriate where a full-spectrum botanical extract is wanted. But a quantified marker declaration requires a verified assay for that marker on the specification and Certificate of Analysis. The ratio must also state whether the starting quantity refers to fresh or dried material, because the two are not directly comparable.
The physical form is a separate decision again. An extract may be standardised and still be water-soluble, oil-soluble, dispersible or supplied as a conventional dry extract powder.
// Formats evaluated
The HerbIQ Formulator currently evaluates nine commonly traded botanical ingredient forms across 129 finished-product and ingredient-role combinations.
Some specialised forms — including essential oils, hydrosols, oleoresins and infused oils — are not yet evaluated as separate format classes. For these applications, request an application review.
// From question to sourcing action
Choose the finished-product format, such as a capsule, clear RTD, gummy, face oil or brewed tea.
Tell the tool whether the ingredient is acting as an active, base, fibre, flavour, colour or structural component.
Review the best-fit form, its technical status and the decisive compatibility reasoning. Supply a format you have in mind and the tool assesses it.
Where an appropriate Herbuno ingredient exists, the tool points you to it; otherwise it opens a sourcing enquiry for application review.
// Scope and limitations
The tool screens commercial ingredient forms. It does not replace finished-product development, documentation review or application testing.
// Why Herbuno built it
Herbuno supplies botanical ingredients in multiple physical forms. Recommending the wrong form may win one order and lose the customer when the material reaches development or production. The tool therefore evaluates the application requirement before checking what we sell.
Where an appropriate Herbuno form exists, the tool points you to it. Where the requirement is unresolved, application-dependent or outside the current format vocabulary, it says so and routes you to a sourcing enquiry instead of fabricating a match.
That makes the tool a botanical ingredient sourcing and compatibility aid: it helps buyers choose what to request, what to test and which apparently similar formats should not be treated as interchangeable.
// Frequently asked questions
A botanical powder is normally made by drying and milling the plant material, so it retains much of the original insoluble plant structure. An extract uses a process to transfer selected soluble constituents into a concentrated material. Extracts may be supplied as dry powders, liquids, oleoresins or other physical forms.
No. Standardisation refers to control or measurement of a marker compound or group of compounds. A standardised extract may be water-soluble, oil-soluble, dispersible or poorly soluble. Ask for both the assay specification and the required physical behaviour.
A 10:1 ratio indicates the stated relationship between the starting botanical and the resulting extract. A standardised extract is controlled to a defined marker or compound figure. A ratio does not, by itself, establish the percentage of an active marker.
A clear beverage normally requires a genuinely water-soluble form that remains dissolved without precipitation or unacceptable haze under the product's actual temperature, pH and concentration. A dispersible powder may be suitable for an opaque beverage but should not automatically be treated as soluble.
It may be usable in an opaque or promptly consumed drink where cloudiness, texture and some settling are accepted. Fine grinding can reduce grit but does not make insoluble plant fibre truly water-soluble.
They may be suitable for oil-filled softgels or validated liquid-filled capsule systems. A conventional dry-fill hard capsule normally needs a dry, free-flowing material, although an oil can sometimes be converted into a suitable adsorbed powder.
A dispersible extract forms a reasonably uniform suspension or cloudy system when mixed into the intended vehicle. It does not necessarily dissolve at the molecular level, and sedimentation, stabilisation and mouthfeel may still require testing.
No. It helps screen commercial ingredient formats and identify physical compatibility concerns. Inclusion rates depend on the ingredient specification, intended use, applicable regulations, safety evaluation and finished-product development.
